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Her work has been shown at the Museum of Modern Art and the Whitney Museum of American Art
Rob continues to perform
and concrete formats
Olivia struggles to fit in
Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds Linda Stephens-Jones Her work has been shownStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
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