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Hospitality Sales and Marketing Elizabeth Hopkinson John|Sienkiewicz

SKU: 37266315352

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John|Sienkiewicz

sand and scorching-hot nights

It's always in need

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Hospitality Sales and Marketing Elizabeth Hopkinson John|SienkiewiczIn today's highly competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer focused perspective. Illustrations and exhibits include industry

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