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"Chivas Clem: Shirt Tail Kin
"How to Remember the 1970s
FRED WIGGINS
with his legs tucked behind him and his arms wrapped around his knees
Physique Pictorial V15N04 [September 1966] tshirts "Chivas Clem: Shirt Tail KinThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect
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